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An Assessment of the Functioning of Shopping Centres in Central‑Eastern Europe on the Example of "Posnania Mall" in Poznań (Poland) and "Grand Mall" in Varna (Bulgaria)
Corresponding Author(s) : Sławomir Palicki
Geomatics and Environmental Engineering,
Vol. 15 No. 3 (2021): Geomatics and Environmental Engineering
Abstract
The article explores the issue of the function of shopping centres, in particular the analysis of the impact of their presence on society and the local development of cities and regions. Regarding the empirical aspect, the examples of Poznań (Poland) and Varna (Bulgaria) will be presented. As a result of similar socio‑economic conditions and joining the European Union at almost the same moment, all comparative studies reflecting preferences and market reactions seem both viable and interesting. In addition, the two cities chosen for the studies occupy a similar place in the hierarchy of the settlement network in their countries. They are large, well‑developed centres that attract the attention of investors from various segments of the real estate market. The research is part of the modelling of preferences of shopping centre customers areas, which in particular supports the investment decisions of developers operating in the analysed real estate market, and at the same time permits a diagnosis of social satisfaction. A derivative of the research is also the reconstruction of the effects of the functioning of large‑scale shopping malls in two Central‑Eastern European countries.
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References
Salova N.: Osnovni promeni i problemi prirazvitieto na targoviyata v Bulgaria v godinite na prehod. Izvestia, no. 3, 2014, pp. 11–21 [Сълова Н.: Основни про‑ мени и проблеми при развитието на търговията в България в годините на преход. Известия, № 3, 2014, c. 11–21].
Scardina B.: The evolution of the shopping mall: what consumers want. Cushman & Wakefield, 2021. https://www.cushmanwakefield.com/en/united-states/insights/us-articles/2021-01-amer-evolution-of-the-shopping-mall [access: 8.01.2021].
Źróbek S., Kucharska‑Stasiak E., Renigier‑Biłozor M.: Today’s Market Needs Modernized Property Appraisers. Real Estate Management and Valuation, vol. 28, issue 4, 2020, pp. 93–103.
Szreder J., Walentynowicz P.: Factors for Development Investment Successes in the Holiday Property Sector. Real Estate Management and Valuation, vol. 28, issue 2, 2020, pp. 1–12.
Hristova S.: Review of the Cohesion Policy Impact on the Investment Activity of Construction Enterprises in Bulgaria. Świat Nieruchomości, nr 4(102), 2017, pp. 5–10.
Pandakova V.: Razvitie na nedvizhimite imoti stargovsko prednaznachenie v Bulgaria. Izvestia, t. 60, no. 3, 2016, pp. 443–458 [Пандъкова В.: Развитие на недвижимите имоти с търговско предназначение в България. Известия, т. 60, № 3, 2016, с. 443–458].
ICSC. Shopping Center Definittion. https://eduardoquiza.files.wordpress.com/2009/09/scdefinitions99.pdf [access: 15.01.2021].
Stoyanov S., Antonova V.: Vaznikvane i razvitie nasavremennite targovski tsentrove. [in:] Sbornik dokladi ot Mezhdunarodna nauchna konferentsia „Upravlenie na nedvizhimata sobstvenost v konteksta na ikonomikata na znanieto”, Avangard Prima, Sofia 2012, pp. 55–61 [Стоянов С., Антонова В.: Възникване и развитие на съвременните търговски центрове. [в:] Сборник доклади от Международна научна конференция „Управление на недвижимата собственост в контекста на икономиката на знанието”, Авангард Прима, София 2012, с. 55–61].
Avantaggiato M., Belleri A., Oberegger U., Pasut W.: Unlocking thermal comfort in transitional spaces: A field study in three Italian shopping centres. Building and Environment, vol. 188, 2021, art. no. 107428. https://doi.org/10.1016/j.buildenv.2020.107428.
Tsvetkov Ts.: Targovska logistika. Steno, Varna 2011 [Цветков Ц.: Търговска логистика. Стено, Варна 2011].
Hełdak М., Stacherzak А., Więckowicz Z.: Quasi‑Public Real Estate within the City of Wrocław. Real Estate Management and Valuation, vol. 23, issue 4, 2015, pp. 75–83.
Abdul‑Ghani A., Hamid M., Harun S., Mohd‑Noor N.: Towards Usable Malaysian Shopping Centre. Procedia Engineering, vol. 20, 2011, pp. 496–504.
Ozuduru B., Varol C., Ercoskun O.: Do shopping centres abate the resilience of shopping streets? The co‑existence of both shopping venues in Ankara, Turkey. Cities, vol. 36, 2014, pp. 145–157.
Du X., Zhang Y., Lv Z.: Investigations and analysis of indoor environment quality of green and conventional shopping mall buildings based on customers’ perception. Building and Environment, vol. 177, 2020, art. no. 106851. https://doi.org/10.1016/j.buildenv.2020.106851.
Kwok T., Xu Y., Wong P.: Complying with voluntary energy conservation agreements (I): air conditioning in Hong Kong’s shopping malls. Resources, Conservation & Recycling, vol. 117, 2017, pp. 213–224.
Li Y., Geng S., Chen F., Li C., Zhang X., Dong X.: Evaluation of thermal sensation among customers: results from field investigations in underground malls during summer in Nanjing, China. Building and Environment, vol. 136, 2018, pp. 28–37.
Suárez‑Vega R., Gutiérrez‑Acuñac J., Rodríguez‑Díaz M.: Using a productivity function based method to design a new shopping centre. Journal of Retailing and Consumer Services, vol. 51, 2019, pp. 176–185.
Wu S., Lo S.: Events as community function of shopping centres: A case study of Hong Kong. Cities, vol. 72, part 1, 2018, pp. 130–140.
Padilla A., Blanco J.: Shopping centre clusters: Competition or synergies? The case of the region of Murcia (Spain). Journal of Retailing and Consumer Services, vol. 52, 2020, art. no. 101867. https://doi.org/10.1016/j.jretconser.2019.06.012.
Borgers A., Vosters C.: Assessing preferences for mega shopping centres: A conjoint measurement approach. Journal of Retailing and Consumer Services, vol. 18, issue 4, 2011, pp. 322–332. https://doi.org/10.1016/j.jretconser.2011.02.006.
Nematchoua M., Ricciardi P., Reiter S., Asadi S., Demers C.: Thermal comfort and comparison of some parameters coming from hospitals and shopping centres under natural ventilation: The case of Madagascar Island. Journal of Building Engineering, vol. 13, 2017, pp. 196–206.
Vuuren D., Marnewick A., Pretorius J.: A proposed simulation‑based theoretical preconstruction process: The case of solar photovoltaic technology in South African shopping centres. Renewable and Sustainable Energy Reviews, vol. 113, 2019, art. no. 109295. https://doi.org/10.1016/j.rser.2019.109295.
Curto D., Franzitta V., Longo S., Montana F., Sanseverino E.: Investigating energy saving potential in a big shopping center through ventilation control. Sustainable Cities and Society, vol. 49, 2019, art. no. 101525. https://doi.org/10.1016/j.scs.2019.101525.
Raychev T.: Otsenka na predlozheniyata pri obshtestveniporachki za stroitelstvo. Izvestia, no. 1, 2015, pp. 24–34 [Райчев Т.: Оценка на предложенията приобществени поръчки за строителство. Известия, № 1, 2015, с. 24–34].
MBL: Retail space market overview Bulgaria O4 2019. Transforming real estate into real advantage. https://amcham.bg/wp-content/uploads/2020/01/MBL-Retail-Market-Research-Q4-2019.pdf [access: 15.01.2021].